Print Work
Back End of Innovation
Client: Informa
Brochure
Brochure
The Back End of Innovation is a unique platform to uncover new approaches to commercialization, as well as understand how to strategically
market your product/service after it’s launched.
Concept
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- All Informa Connect brand logos are written using Filson Pro Bold font. The company follows a strict rule of using the same logo format across all products.
- Other acceptable fonts include Roboto for body text and Proxima for headers. At the point in which these pieces where created, it was outside company policy to use any other font types.
- Each product is assigned their own unique symbols and colors for the creation of each designed piece.
- See examples above
